Content & Communications Manager
Thrive Market | 2024 - present

Leads brand storytelling strategy to elevate product sourcing narratives and mission-driven content, engaging a community of 1M+ members and reinforcing brand loyalty
Spearheaded and executed a data-driven SEO strategy that increased blog traffic by 300% within 12 months, significantly expanding organic reach and content visibility
Oversees junior and freelance writers; assigns, edits, and optimizes blog content to align with brand voice and performance goals
Collaborates cross-functionally with PR, marketing, and creative teams to craft high-impact copy for national television campaigns, print features, and digital placements

Senior Editorial Writer
Thrive Market | 2021 - 2024

Led the creation of all long-form editorial content for the Thrive Market blog, aligning storytelling with brand voice and wellness-driven values
Interviewed high-profile thought leaders, brand founders, regenerative farmers, and wellness experts to produce compelling feature articles
Tracked and analyzed blog performance using tools like WordPress, Google Analytics, and Amplitude, delivering data-driven recommendations to optimize reach and engagement
Coordinated and executed strategic brand partnerships with leading companies including Food52, Parsley Health, East Fork Pottery, and others

Conducted in-depth interviews with prominent content creators, YouTubers, and industry thought leaders to spotlight innovative creative workflows and digital storytelling
Authored long-form editorial features for the Adobe blog, showcasing how influencers leverage Creative Cloud, generative AI, and other Adobe tools to push creative boundaries and build their brands

Collaborated directly with the founder to transcribe long-form interviews with leading voices in health, wellness, and integrative medicine
Transformed complex conversations into compelling, SEO-optimized editorial content for the brand’s flagship “Expert Series” on the Moon Juice blog
Wrote high-converting email and social media copy to drive engagement, expand readership, and reinforce brand authority within the wellness space

Managed a team of freelance writers to create monthly lifestyle, food, travel, and interior design content for multifamily clients
Created and oversaw the editorial calendar for 300+ multifamily clients
Wrote and edited long-form blog articles to adhere to SEO best practices

Wrote engaging content for monthly blog posts within the multifamily industry (e.g. “10 Best Brunch Spots in the Baltimore Area”)
Published articles through internal CMS
Crafted SEO tags and meta descriptions using SEO keywords

Wrote ecomm, blog, and SEO copy for a variety of ecommerce businesses across industries
Created meta descriptions and title tags to generate traffic

Pitched weekly articles on trending beauty, fashion, and lifestyle topics
Wrote long-form articles, including feature interviews and listicles to optimize SEO